Telelink City
Case Study Varna Blue Zone | Telelink City

VARNA, Bulgaria

Our solution to the problem with insufficient parking space


Population /thous./


Area /km2/


Parking spots



Varna, an all time favourite Bulgarian summer resort, was facing serious problems when it comes to parking. During the summer season, Varna becomes a temporary home for over one million tourists. This leads to traffic overload and blocked city center areas that become difficult to reach, leaving insufficient parking space. The city’s management was looking for an urgent and reliable solution that could be integrated with their available payment processors and additionally provide flexible payment options. And more so, be the first step towards investment into a single MaaS program that would combine all transit options in the city and improve the overall mobility for both citizens and tourists.

In need of an urgent solution for parking issues - heavy traffic and unsufficient parking spaces.
Modeshift's parking solution provided a working solution as it optimized parking zones, provided more parking spaces, and made the city easy to reach again.
In need of fast return on investment.
The revenue after initial implementation was 15% more than planned, with a faster investment recovery period.
In need of integration with the available payment processors and flexible payment options.
Modeshift integrated the city's available payment processors with new payment options thus making fare collection much easier and flexible. They also provided a seamless customer experience.