Case Study SCTA, Pennsylvania | Telelink City
Our solution to improve the customer experience and provide safety for both riders and agency personnel
South Central Transit Authority was founded to serve public transit in Lancaster County and Berks County. It comprises Berks Area Regional Transportation Authority (BARTA) and Red Rose Transit Authority (RRTA).
As the COVID-19 pandemic struck, it became obvious that contactless ticketing system is not only a step towards improving the customer experience but also a necessity to provide safety to both riders and agency personnel. The agency contacted Modeshift following a recommendation from an industry expert and Modeshift immediately put on the table its 360-degree mobility platform specifically designed to tackle the problems of small and mid-sized cities. It offered a full stack of tools that could help SCTA implement account-based fare collection and contactless ticketing.
